License To Deal
Arn Tellem, a devout fantasy baseball player who runs the basketball and baseball groups for SFX, was once described by Oakland general manager Billy Beane as having the intelligence of Alan Dershowitz coupled with the neurotic behavior of Woody Allen. He’s a profound man as well. It was Tellem, after all, who observed that the average Jewish boy realizes by age 13 — the time of his bar mitzvah — that he stands a better chance of owning an NBA team than of playing for one.
Arn Tellem also believes that The Godfather is a wonderful how-to video for aspiring agents, an observation that resonates with Matt Sosnick, even though he’s too conflicted to do more than fantasize about ambushing one of his rivals at a causeway tollbooth.
“I can’t decide whether I want to kill myself or my competitors first,” Matt says. As life decisions go, it’s a lot tougher than choosing between the traditional burr walnut and the gray-stained maple veneer for the interior of his Jaguar.
Sometimes it’s hard to know where you stand, given the shifting nature of alliances in the agent game. Several years ago, Matt became aware that Scott Boras’s group was hawking Jerome Williams and Tony Torcato, two San Francisco minor leaguers represented by the Levinson brothers’ agency in New York. So he called the brothers with a heads-up, and Sam Levinson thanked him for the courtesy. Not long after that, the Levinsons took Mets outfielder Jeff Duncan from Sosnick-Cobbe, while claiming, naturally, that it was strictly Duncan’s initiative.
Other veteran agents have taken turns providing counsel to a kid with ambition. Tommy Tanzer, who represents Steve Finley, John Burkett, and others, encouraged Matt in the early going, and Joe Bick, a former Cleveland Indians front-office man who now runs a successful agency in Cincinnati, listened patiently when Sosnick was frustrated by several client defections and needed somewhere to turn.
“He had some issues that were bothering him, and he asked me for opinions on how he should handle it,” Bick says. “He seemed like a nice enough guy, so I tried to give him my thoughts.”
The fraternity usually isn’t this collegial. Talk to almost any agent, and he’ll quickly point out that he works longer hours and has higher standards and a more devoted client base than the competition. The agent will recoil with horror at the slightest negative commentary about his own business practices, while gladly pointing out that Agent
B has the emotional and moral depth of your average protozoan.
Professional wrestlers are more inclined to say nice things about each other. Tony Attanasio, who’s represented big leaguers since the early 1970s, appeared on a talk radio show several years ago when the host stumped him with a question: If you had a son about to enter pro ball, which agent would you choose to represent him?
“Once I got past Ron Shapiro and Barry Axelrod, I couldn’t think of anybody,” Attanasio says.
Furthermore, if you had a dollar for every agent who said, “You know, I was the real basis for the movie Jerry Maguire,” you wouldn’t have to invest in a 529 plan to fund your kids’ college tuition.
Given the tendency for agents to undercut each other and players to change allegiances so cavalierly, it’s no wonder that insecurity abounds in the profession. At the All-Star Game, where baseball’s best and highest-paid players congregate, agents walk around with their heads on a swivel to make sure rivals aren’t sampling the merchandise. A Major League Baseball official recalls an All-Star tour of Japan several years ago, when agent Adam Katz was so hyper about competitors stalking Sammy Sosa, “You wanted to shoot him with an animal tranquilizer.”
When Paul Cobbe was doing his early research, he came across a profile of David Falk, the king-making agent who represented NBA pillar Michael Jordan. Falk seemingly couldn’t ask for more, but when the interviewer asked him to identify his biggest regret, Falk didn’t hesitate. He said it was difficult for him to get over losing out on Grant Hill.
It struck Paul as odd that an agent could represent the greatest player in basketball history, yet feel such remorse over not representing one who was merely very good. The anecdote showed Paul that for the big boys, maybe it wasn’t just about money after all.
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Matt has never operated under the illusion that he would find many friends or mentors in the agent business. For most of his life, he’s regarded his father as his best friend and sagest counsel. Ron Sosnick is a gentle, big-hearted man who ingrained a sense of industriousness and obligation in his son. On the rare occasions when he showed anger,
it was prompted by lapses in judgment or the abdication of responsibility.
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